- Unlimited products: Display your entire product portfolio
- Unlimited images: Add eye-catching product images to communicate visual details
- Variable products: Offer choices to your customers with variable products (color, size, fabric, etc.)
- Handle physical and digital products: Sell physical products like mobile accessories, jewelry etc., digital products like images or PDF files, or a combination of the two.
- Affiliate products: Add products available on other eCommerce websites like Amazon, Flipkart etc. to earn a commission without inventory cost.
- Bulk product import and export: Import and export products in bulk easily using a CSV file (MS Excel).
Payment, Shipping, and Tax
- Multiple payment gateways: Offer customers convenience and flexibility for payment with various options like credit cards, direct bank transfer, wallets, checks, and cash on delivery
- Shipping options: Give customers the option of pickup, local delivery or shipping
- Shipping classes: Create shipping classes for products with special handling needs.
- Free shipping: Attract more sales by offering free shipping on certain products or certain locations
- Taxation: GST compatible tax management system to automatically charge cGST, sGST or iGST
Website Customization and Product Navigation
- Multiple website themes: Easily create an appealing eCommerce website with hundreds of free responsive themes
- Website customization: Establish your brand’s personality by customizing any part of your eCommerce website – from the homepage layout to the buy button
- Shortcodes: Use shortcodes to add your products to any page/post of your website for easy navigation, or create landing pages that go straight to the checkout page.
- Categories, attributes, and tags: Set categories, tags, and attributes to help your customers find the items most relevant to them.
- Product sorting and filtering: Improve browsing of your eCommerce website with sorting and filtering options.
- Widgets: Use a widget to display products of your choice throughout the store, and let your customers have quick access to them.
- Related products: Display related products to help customers find complementary products or encourage them to purchase more.
Sales and Marketing
- Coupons: Give customers discount coupon codes to increase sales and build brand loyalty
- Free gifts: Offer free gifts to your customers for purchases based on cart value.
- Sell via external channels: Connect to and sell via Amazon (India), Amazon (US, Canada & Europe), Google Shopping (India), Facebook & Ebay (India).
- Affiliate Management: Create affiliates of your own that sell your products and are rewarded with commissions
eCommerce Website Optimization and SEO
- Reports: View sales, refunds, taxes and coupons over time. See your top products and categories.
- Dashboard: Add sales, orders, and at-a-glance status summary window to your dashboard to easily see how your store is performing.
- Product reviews and ratings: Build trust amongst your customers asking allowing them to rate and review your products.
- Blogging: Publish engaging content via blogs to get organic traffic
- SEO: ShopShastra runs on WordPress, recognized as one of the best platforms for SEO practice
- Google Analytics integration: Analyze your shop performance and take corrective measures with Google Analytics
Employees, Orders, and Inventory
- Add shop managers: Give your team access to manage orders and view reports without making them an admin
- Customer accounts: Allow customers to register or enable guest checkout
- Refunds: Offer one-click refunds (manual and automatic)
- Inventory management: Track stock levels, hold stock after an order is cancelled, get notifications for low and out-of-stock items, hide out-of-stock items and more.
- Order management: Add customer notes, edit stock manually, mark items you shipped, and manage the fulfillment process.
- Delivery tracking: Add tracking number and carrier name to WooCommerce, display tracking info at order history page and send tracking info to customers
- Email notification and templates: Send notifications to customers at critical stages, and create customized email templates which are brandable
These features become available in Premium Plan.
- Points and Rewards: Run a loyalty program to get your customers to return to your site
- Affiliate Management Premium: Create affiliates of your own that sell your products and reward them with commissions
- Free Gifts Premium: Surprise your customer by granting them free gifts
- Review for a Discount: Reward your reviewers with discount coupons.
- Questions and Answers on Product Page: Allow customers and visitors to ask questions and establish pre-sale information about your products