As a novice online store owner, you may or may not have heard the term “SEO” being thrown around on the internet. If you don’t know what it is, it can sound overwhelming.
When you first open your store, you can’t expect sales upfront unless you run ads, which naturally come at a price. One of the better long-term, reliable, and cost-effective ways to get sales is to keep your online store ranking highly in search engines like Google. Higher rankings mean better visibility for your store, which in turn converts to more organic traffic.
But if you’re running your store by yourself, it’s not feasible to spend hours optimizing your website for search engines every day. In this WooCommerce SEO guide, we’ll teach you how to build an SEO foundation for your site that’s easy to implement while setting up your store, no coding knowledge required.
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A good online store is a store that loads fast. Every extra second your website takes to load equates to lost revenue, which means all the hard work you’ve poured into building your WooCommerce store goes to waste if your page loading speeds are low.
Visitors expect web pages to load in two seconds or less. Loading times of three seconds or more result in bounce rates of 47%. That’s a massive blow to your potential sales! By following this guide, you can speed up your WooCommerce store without having to tweak the code of your website or hire external help.
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Barbie dolls, Stickle Bricks, Weebles, Big Wheels, the list of toys you can find in a child’s room goes on and on. It’s easy to understand why: young Indian parents don’t mind spending money on toys, as they ensure a well-rounded development of cognitive, social, and physical abilities for their children. This explains why the demand for branded toys in India has increased significantly in the past few years. This guide explains how can you sell toys online.
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Flowers are popular gifts all year round. Online searches for florists spike close to holidays like Valentine’s Day, Mother’s Day, and Father’s Day, but people also buy flowers for special occasions such as birthdays, wedding anniversaries, and funerals. This means there’s a perennial demand for roses, lilies, daisies, orchids, and carnations. This brief guide will help you set up an eCommerce business to sell flowers online.
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Starting an eCommerce business in India is like assembling a jigsaw puzzle. Every piece has its place, and a single misfit will ruin the entire picture. In this guide, we lay out all the pieces to teach you how to start an eCommerce business in India and help you build your online store.
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Planning to start an online eCommerce business? Chances are the guy next door has already had the same idea a couple of years ago, started his business, and since discontinued it.
Amazon and Flipkart can procure products in large quantities, which lowers the price of their products. Your business is far from this reality. Therefore, in such a highly commoditized market, it makes sense to focus on niche products to sell online in India, which have low competition, reasonable margins, and focused target groups. You can specialize in one product type and later expand your portfolio on a similar line.
In this guide, we have compiled the trends of eight niche products to sell online from the past 14 years. They’ve gravitated well towards modern trends, so you can turn any of these product ideas into a successful eCommerce business!
Continue reading “8 Money Minting Niche Products to Sell Online in India”
As an online business owner, running a successful eCommerce website can be overwhelming. There are several factors that contribute to the success of an eCommerce business, from choosing a suitable eCommerce product to optimizing your store to leveraging an effective online marketing strategy.
On top of everything, consumers are becoming more Internet savvy. eCommerce businesses continue to evolve every day, and business strategies that once worked years ago are now becoming obsolete. In order to survive in such a fast-paced and volatile environment, you need to ensure your online business keeps up with the changes. That’s where we come in.
In our weekly, fortnightly, and monthly guides, we’ll lay out various business strategies—product ideas, eCommerce trends, payment gateways, online marketing, etc.—that you can implement to evolve and empower your business. With our eCommerce tools and guides, you’ll be able to keep up with rapidly changing consumer needs and achieve your online business goals!
With this, we welcome you to ShopShastra’s Blog!
India invariably witnesses a thriving demand for traditional sweets, especially in the latter half of the year, due to a lot of national and regional festivals celebrated across the country. Though, the rituals of the festivals may vary, one thing that has remained unchanged is savoring sweets. The taste for the old age mithais(sweets) like Kaju Katri, Barfi, Gazak, Rosogulla, etc. amongst the sweet-toothed Indians has never changed. Continue reading “Selling Sweets Online in India”
The owner of the clothing store two blocks away from your house makes sure that everything in his shop is tight and bright. He keeps his customers happy and satisfied with his hospitality, ambience, product range, discounts, exchange policy and refunds. By doing so, he gains his customers’ trust, so that they come back time and time again.
Similarly, your job as an online store owner is no different- keep your customers happy when they visit your website. Just because the sales medium has changed, the fundamentals of sales and marketing are still the same. So, when you’re planning to choose an online platform for your business, the focus should be on creating a customer-centric store which will help boost your sales.
Here’s the list of proven e-Commerce website features that will help you in achieving so!
Continue reading “9 eCommerce Website Features that Boost Sales Straightaway”