How To Craft A Trustworthy About Us Page For eCommerce Website

When it comes to building trust for your new store, the About Us page can be a game changer. Many small eCommerce businesses don’t give enough attention to this page which leaves customers in a dilemma. The fact that visitors voluntarily click on it is because they want to know more about you and are perhaps interested in buying your products.

So, the About Us of eCommerce website page must include content that your customers are looking for so that it helps establish your identity and build trust. Whether you’re in the process of setting up your store or already having one with no or incomplete information about us page, it’s time to get it right.

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6 sure-fire ways to make your first profitable sale

Finally after nit-picking over tiny details and improving the look and feel of your eCommerce website, it’s ready for the world. Now, here’s the thing. A perfectly designed website, though a fundamental pre-requisite, wouldn’t guarantee you sales unless you promote it.

Let’s face it — no matter how good your product is or even if it’s well-priced getting your first sale isn’t easy. So, as the owner of a new online store, you might have a lot of things in your head to promote your website and create brand awareness. While doing so, it’s easy to fall into the trap of spending big money without getting anything in return.

So, here’s what you can do to make your first online sale without spending much. Later, you can figure out what works best for your business and build upon that by spending money thriftily on that strategy.

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The Ultimate Website Checklist for Small eCommerce Stores

Post figuring out what products to sell, the immediate challenge is to set up your website. Building a store that’s user-friendly, builds trusts, communicates your brand personality, and looks professional is pretty much a task. The good news is you need not know coding to get your website exactly the way you want.  The bad news, however is that it may take some time to comprehend what content to add and more importantly what not to.

To give you a hand, we compiled a website checklist for small eCommerce stores.

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Ecommerce Keyword Research- A Comprehensive Guide

Whether it’s your side hustle or a full-time venture, juggling all your tasks can be difficult if you’re the only one managing your eCommerce business. You need to upload and categorize products, manage and ship orders, negotiate with vendors, and conduct online marketing, all by yourself!

Sure, many of these tasks will get easier over time, especially if you do them every day. But improving the visibility of your online store still requires consistent effort.

In the world of online marketing, where most marketing channels like Google Shopping and social media require a budget, SEO is the only way to get more traffic to your store without having to spend a single penny. And one indispensable factor of SEO is eCommerce keyword research.

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How to Promote Your eCommerce Website While Starting a Business 

You’ve created an eCommerce website. You’ve filled it with the products you want to sell. Your store looks beautiful, just the way you want it, so you launch it. Now what? Now you wait for sales. Unfortunately, it doesn’t usually work that way. This guide explains how to promote your eCommerce website when you’re just starting your online business.

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How to Promote Your Products on Facebook: A Comprehensive Guide 

With over 2 billion users worldwide, Facebook currently offers the biggest marketing opportunity for startup businesses. Facebook ads let you target your marketing campaign based on age, gender, location, and interests. You can reach as many as 1800 potential customers even with a humble budget of Rs. 40 per day. This comprehensive five-step guide will walk you through how to start from scratch on Facebook product promotion. Continue reading “How to Promote Your Products on Facebook: A Comprehensive Guide “