When it comes to building trust for your new store, the About Us page can be a game changer. Many small eCommerce businesses don’t give enough attention to this page which leaves customers in a dilemma. The fact that visitors voluntarily click on it is because they want to know more about you and are perhaps interested in buying your products.
So, the About Us of eCommerce website page must include content that your customers are looking for so that it helps establish your identity and build trust. Whether you’re in the process of setting up your store or already having one with no or incomplete information about us page, it’s time to get it right.