Traditionally, the business model of a local mom-and-pop kirana store has been simple. The store owner procures and stocks up the grocery in high volumes. Later, the orders are fulfilled at the store as per the needs of customers. The orders received are mostly from local customers residing in the range of 200 to 500 meters. The bulkier orders are assigned to an errand boy for delivery, which is done usually done on the same day. This is the traditional business model followed by a majority of local mom-and-pop stores in India.
It’s an exciting time to be an online retailer. The internet has been a gateway for plethora opportunities for merchants to sell online in India. Unlike previous times, you don’t need big money to start a retail business. However, the traditional channels of retailing have changed to a great extent.
Finally after nit-picking over tiny details and improving the look and feel of your eCommerce website, it’s ready for the world. Now, here’s the thing. A perfectly designed website, though a fundamental pre-requisite, wouldn’t guarantee you sales unless you promote it.
Let’s face it — no matter how good your product is or even if it’s well-priced getting your first sale isn’t easy. So, as the owner of a new online store, you might have a lot of things in your head to promote your website and create brand awareness. While doing so, it’s easy to fall into the trap of spending big money without getting anything in return.
So, here’s what you can do to make your first online sale without spending much. Later, you can figure out what works best for your business and build upon that by spending money thriftily on that strategy.
Whether you’re having an eCommerce website or planning to sell on marketplaces like Amazon and Flipkart, it’s obligatory to meet the legal requirements for starting an eCommerce Business in India. Doing the business legally is a long term approach. This guide covers the legal requirements you must meet while starting an eCommerce Business in India.
When it comes to building an eCmmerce website in India for a person/small retail business there’s no one-size-fits-all. You may have a great business idea backed up by excellent products and stunning pictures, but if your eCommerce website isn’t a walk-through then you aren’t doing it right. Your website is the face of your business. Its design is what communicates the brand’s personality and, the UI improves the buying experience.
Currently, the problems with most of the small online retail websites in India are lack of knowledge to set up the store right way and high website maintenance cost. These not only kill the profits but also makes your website look unprofessional.
This post aims to explain the challenges faced by small online retail businesses- why their businesses can’t sustain, and how Shopshastra’s WooCommerce customized platforms can make the difference.
If you’re reading this guide, you’re probably already wondering how to choose a domain name for your eCommerce website. Maybe you’ve just started thinking of names, or maybe you already have one in mind but don’t know if it’s the right one. Either way, you know that choosing a domain name for your business isn’t easy.
There are an estimated 300 million companies in the world, ranging from as big as Apple and Google to as small as a single person. Add to that the importance of branding and it’s easy to see why it’s so hard to find the right domain name for your eCommerce website.
Several factors go into choosing a brand and domain name: your goals, vision, sales channel, etc. So, before trying to find the right domain name for your eCommerce website, you first need to understand what the big brands have done to be successful.
Starting an eCommerce business in India is like assembling a jigsaw puzzle. Every piece has its place, and a single misfit will ruin the entire picture. In this guide, we lay out all the pieces to teach you how to start an eCommerce business in India and help you build your online store.