How To Craft A Trustworthy About Us Page For eCommerce Website

When it comes to building trust for your new store, the About Us page can be a game changer. Many small eCommerce businesses don’t give enough attention to this page which leaves customers in a dilemma. The fact that visitors voluntarily click on it is because they want to know more about you and are perhaps interested in buying your products.

So, the About Us of eCommerce website page must include content that your customers are looking for so that it helps establish your identity and build trust. Whether you’re in the process of setting up your store or already having one with no or incomplete information about us page, it’s time to get it right.

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eCommerce Website in India for Small Retail Businesses

When it comes to building an eCmmerce website in India for a person/small retail business there’s no one-size-fits-all. You may have a great business idea backed up by excellent products and stunning pictures, but if your eCommerce website isn’t a walk-through then you aren’t doing it right. Your website is the face of your business. Its design is what communicates the brand’s personality and, the UI improves the buying experience.

Currently, the problems with most of the small online retail websites in India are lack of knowledge to set up the store right way and high website maintenance cost. These not only kill the profits but also makes your website look unprofessional.

This post aims to explain the challenges faced by small online retail businesses- why their businesses can’t sustain, and how Shopshastra’s WooCommerce customized platforms can make the difference.

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Products That Don’t Sell Well On Small eCommerce Websites

So you’d like to sell things online and make money. Well, there are certainly plenty of resources are available online to give you ideas for your product lines. This is all well and good. It’s fancy to build a brand around the products that are crushing it in the market right now. The reality, however, is that many eCommerce merchants are flipping the same products that are on Amazon and Flipkart, just at lower prices. Though it’s usually a short-term approach, it’s killing their profitability (the small eCommerce businesses that is- not the giants!). In fact, more than 85% of eCommerce websites don’t survive the first six months of trade.

Whether you’ve already chosen a product for your small eCommerce business, or if you’re still in the process, you need to make sure not that your product idea isn’t sabotaged by Amazon or Flipkart. Follow this guide and ensure that your product idea shouldn’t fall into any of these categories.

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The Ultimate Website Checklist for Small eCommerce Stores

Post figuring out what products to sell, the immediate challenge is to set up your website. Building a store that’s user-friendly, builds trusts, communicates your brand personality, and looks professional is pretty much a task. The good news is you need not know coding to get your website exactly the way you want.  The bad news, however is that it may take some time to comprehend what content to add and more importantly what not to.

To give you a hand, we compiled a website checklist for small eCommerce stores.

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Beginner’s Guide to WooCommerce SEO 

As a novice online store owner, you may or may not have heard the term “SEO” being thrown around on the internet. If you don’t know what it is, it can sound overwhelming.

When you first open your store, you can’t expect sales upfront unless you run ads, which naturally come at a price. One of the better long-term, reliable, and cost-effective ways to get sales is to keep your online store ranking highly in search engines like Google. Higher rankings mean better visibility for your store, which in turn converts to more organic traffic.

But if you’re running your store by yourself, it’s not feasible to spend hours optimizing your website for search engines every day. In this WooCommerce SEO guide, we’ll teach you how to build an SEO foundation for your site that’s easy to implement while setting up your store, no coding knowledge required.

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Speed Up Your WooCommerce Store, No Coding Required  

A good online store is a store that loads fast. Every extra second your website takes to load equates to lost revenue, which means all the hard work you’ve poured into building your WooCommerce store goes to waste if your page loading speeds are low.

Visitors expect web pages to load in two seconds or less. Loading times of three seconds or more result in bounce rates of 47%. That’s a massive blow to your potential sales! By following this guide, you can speed up your WooCommerce store without having to tweak the code of your website or hire external help.

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9 eCommerce Website Features that Boost Sales Straightaway

The owner of the clothing store two blocks away from your house makes sure that everything in his shop is tight and bright. He keeps his customers happy and satisfied with his hospitality, ambience, product range, discounts, exchange policy and refunds. By doing so, he gains his customers’ trust, so that they come back time and time again.

Similarly, your job as an online store owner is no different- keep your customers happy when they visit your website. Just because the sales medium has changed, the fundamentals of sales and marketing are still the same. So, when you’re planning to choose an online platform for your business, the focus should be on creating a customer-centric store which will help boost your sales.

Here’s the list of proven e-Commerce website features that will help you in achieving so!

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