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Ecommerce Keyword Research- A Comprehensive Guide

Whether it’s your side hustle or a full-time venture, juggling all your tasks can be difficult if you’re the only one managing your eCommerce business. You need to upload and categorize products, manage and ship orders, negotiate with vendors, and conduct online marketing, all by yourself!

Sure, many of these tasks will get easier over time, especially if you do them every day. But improving the visibility of your online store still requires consistent effort.

In the world of online marketing, where most marketing channels like Google Shopping and social media require a budget, SEO is the only way to get more traffic to your store without having to spend a single penny. And one indispensable factor of SEO is eCommerce keyword research.

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How to Choose a Domain Name for Your eCommerce Website

If you’re reading this guide, you’re probably already wondering how to choose a domain name for your eCommerce website. Maybe you’ve just started thinking of names, or maybe you already have one in mind but don’t know if it’s the right one. Either way, you know that choosing a domain name for your business isn’t easy.

There are an estimated 300 million companies in the world, ranging from as big as Apple and Google to as small as a single person. Add to that the importance of branding and it’s easy to see why it’s so hard to find the right domain name for your eCommerce website.

Several factors go into choosing a brand and domain name: your goals, vision, sales channel, etc. So, before trying to find the right domain name for your eCommerce website, you first need to understand what the big brands have done to be successful.

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5 Best Products to Sell Online in India

More than 80% of eCommerce businesses in India fail in the first six months. In most cases, this is due to a lack of product research, while other problems include poor online marketing and little technical knowledge.

In such a highly competitive market, choosing the right product requires thorough market research. To help you on that front, we’ve compiled a list of some of the best products to sell online in India.

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How to Promote Your eCommerce Website While Starting a Business 

You’ve created an eCommerce website. You’ve filled it with the products you want to sell. Your store looks beautiful, just the way you want it, so you launch it. Now what? Now you wait for sales. Unfortunately, it doesn’t usually work that way. This guide explains how to promote your eCommerce website when you’re just starting your online business.

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Sell Mobile Accessories Online on your eCommerce Website 

The rise in popularity of smartphones in India has triggered an increase in sales of mobile phone accessories such as phone cases, screen guards, selfie sticks, power banks, adaptors, chargers, and mobile stands. The increase in mobile phone users coupled with low investments and lucrative margins of 30% to 60% creates a major opportunity for retailers to sell mobile accessories online and take on a good share of the market.

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A Step-by-Step Guide to Google Shopping Ads

Section 1

Introduction

Your success as a business owner hinges on your ability to attract new customers, build a brand, and reap the rewards by driving sales. But selling on marketplaces like Amazon and Flipkart won’t help you in all these areas. On the surface, it may seem like a lucrative idea to sell on Amazon and Flipkart because they give you an easy start, but for long-term success, it’s better to branch out.

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How to Promote Your Products on Facebook: A Comprehensive Guide 

With over 2 billion users worldwide, Facebook currently offers the biggest marketing opportunity for startup businesses. Facebook ads let you target your marketing campaign based on age, gender, location, and interests. You can reach as many as 1800 potential customers even with a humble budget of Rs. 40 per day. This comprehensive five-step guide will walk you through how to start from scratch on Facebook product promotion. Continue reading “How to Promote Your Products on Facebook: A Comprehensive Guide “

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Sell Shoes Online with your eCommerce Website

A message to all offline retail store owners and aspiring entrepreneurs: there’s a huge demand for shoes online. Every month, millions of consumers search for shoes on the internet, preferring to shop for shoes and footwear online for the convenience, variety, and better prices. This creates a massive opportunity to establish a footwear brand and sell shoes online.

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Top Payment Gateway Providers in India for Indian Businesses

Amazon generates astronomical revenues every day, while your business does not. Therefore, the payment gateway that suits Amazon’s business needs may not suit yours. In short, there’s no such thing as the “best payment gateway,” as what works for one company may not work for another.

All payment gateway providers in India offer secure transactions, instant refunds, multiple payment options, easy integration, and after-sales support, so the difference in transaction fees may prove to be the deciding factor when choosing one.In this guide, we’ve compared the transaction, annual, and setup fees of the top payment gateway providers in India to help you find the best choices for your business.

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